The Value of Customer Segmentation
By Samir Sharma This topic has been on my mind recently, and was sparked by Netflix. Why Netflix you ask? Like many of you out there who might have invested in becoming a member of said platform, it’s a great place to catch-up on shows or movies that you don’t get to see at the […]
Read MoreBusiness Intelligence Projects – Lessons Learned
“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.” I’ve always enjoyed the lessons of Sun Tzu, at university his book the “Art of War” helped me to complete my thesis applying the ever growing subject of Information […]
Read MoreThe Chief Data Officer – Who Are They and Why Companies Need One.
Data has become one of the core areas that companies are investing in at the moment, whether they are mature, on the journey or just embarking on data projects. Every mainstream magazine from the Economist to Newsweek, papers galore have gotten in on the act from the Financial Times to the New York Times – […]
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