Data-Driven Culture is Dead
CULTURE. I started writing this article from the perspective that every company MUST have a data-driven culture. Yes, I did. Then I thought – what a crock! Why? Do they? Really? Or is this just something that has become the biggest buzzword of all, and people are clamouring over this as they did with other […]
Read MoreLeading on Data Capabilities to Deliver Growth Strategies
I recently caught up with Andrew McMurtrie Head of Data Science & Customer Analytics – Green Flag at Direct Line Group. What are you currently up to? I’m currently heading up the Data Science team with particular focus on customer analytics, for our Green Flag business at Direct Line Group. My role is […]
Read MoreWhat are the benefits of Artificial Intelligence?
My last article looked at how Artificial Intelligence can help executives in the decision-making process. For organisations, there are a several benefits that exist for using Artificial Intelligence, here are my top four: Spotting patterns and trends quicker than the human eye – speaking to a friend on the weekend who has recently purchased a […]
Read More