FOR CEOs, CFOs, COOs AND CIOs
Making AI & data investments profitable.
We help executive teams stop funding the wrong AI & data initiatives, prioritise investment around business value, and stay until the value shows up in the numbers.
Author of The Strategy Canvas · Host of The Data Strategy Show · 20+ years in data & AI
If your AI & data investment isn’t paying back, the problem is rarely the technology alone.
“The pilot worked. So why has nothing changed here?”
Proofs of concept that demonstrate what’s possible, but never change how the business operates today.
“It’s on time and on budget. What’s its real worth?”
Projects delivered to plan while nobody can demonstrate whether the business value ever materialised.
“We’re funding dozens. Which initiatives should go?”
A portfolio that grew by request, not by return, leaving investment spread too thin to create impact.
“Everyone agrees on AI. Nobody agrees what changes.”
Each function chases its own outcome. Nobody has agreed which decisions and results count.
That gap between strategy and execution is where the money is lost. We close it by connecting investment to measurable business value.
Why datazuum
Realism, not hype.
We tell you what AI & data can really do for your business, with the numbers. Sometimes that means telling you not to spend the money.
We own the outcome.
We don’t hand over a report and leave. Quarterly reviews keep everyone, including us, accountable for the value.
Global reach.
Work across the UK, Europe, the US, Africa, Latin America and the Caribbean. You get what has already worked elsewhere, not theory.
You work with the founder, not an account manager. Samir leads every engagement personally.
Why datazuum
Realism, not hype.
We tell you what AI & data can really do for your business, with the numbers. Sometimes that means telling you not to spend the money.
We own the outcome.
We don’t hand over a report and leave. Quarterly reviews keep everyone, including us, accountable for the value.
Global reach.
Work across the UK, Europe, the US, Africa, Latin America and the Caribbean. You get what has already worked elsewhere, not theory.
You work with the founder, not an account manager. Samir leads every engagement personally.
THE BOOK
The method, written down.
The Strategy Canvas: A Field Guide for Data & AI sets out the approach behind every datazuum engagement: start from the business outcome and work back to the data, people and technology it needs.
Endorsed by Bill Schmarzo, the “Dean of Big Data”.
“The argument that stuck with me most is that data strategy should be written backward from business outcomes, not forward from capabilities. I have watched too many teams start with ‘what data do we have’ instead of ‘what decisions need to be better.’ Samir Sharma builds a coherent framework that connects this to governance, operating model design, and AI readiness in ways that practitioners can actually use.”
Chief Data & Analytics Officer, Financial Services
“Highly recommended reading! Samir has distilled his many years of experience in the data & AI space into a highly structured guide… connecting business strategy goals with the activity required to realize those goals through the use of data & AI.”
Chief Platform Officer, Financial Services
What Our Clients have to say
Read Our latest Insights
Start with an hour.
A 60-minute Value Review, at no cost. We look at where your AI & data investment is and isn’t paying back, and you get a short written report afterwards.
No pitch deck. No account managers.
