Making AI & data investments profitable.

We help executive teams stop funding the wrong AI & data initiatives, prioritise investment around business value, and stay until the value shows up in the numbers.

If your AI & data investment isn’t paying back, the problem is rarely the technology alone.

“The pilot worked. So why has nothing changed here?”

Proofs of concept that demonstrate what’s possible, but never change how the business operates today.

“It’s on time and on budget. What’s its real worth?”

Projects delivered to plan while nobody can demonstrate whether the business value ever materialised.

“We’re funding dozens. Which initiatives should go?”

A portfolio that grew by request, not by return, leaving investment spread too thin to create impact.

“Everyone agrees on AI. Nobody agrees what changes.”

Different functions pursue different outcomes, without agreement on decisions and results that count.

That gap between strategy and execution is where the money goes. We close it by connecting investment to measurable business value.

How it works:

The AI & Data Value Delivery Process

Find out more

Why datazuum

Realism, not hype.

We tell you what AI & data can really do for your business, with the numbers. Sometimes that means telling you not to spend the money.

We own the outcome.

We don’t hand over a report and leave. Quarterly reviews keep everyone, including us, accountable for the value.

Global reach.

Work across the UK, Europe, the US, Africa, Latin America and the Caribbean. We’ve seen what works, and what doesn’t, in a lot of places.

Book: The Strategy Canvas for Data & AI

Read the book

The argument that stuck with me most is that data strategy should be written backward from business outcomes, not forward from capabilities. I have watched too many teams start with “what data do we have” instead of “what decisions need to be better.” Samir Sharma builds a coherent framework that connects this to governance, operating model design, and AI readiness in ways that practitioners can actually use.

Chief Data & Analytics Officer, Financial Services

Highly recommended reading! Samir has distilled his many years of experience in the data & AI space into a highly structured guide that explains to the many leaders and stakeholders involved in data & AI initiatives an overarching design for how to create and maintain a strong and robust value chain connecting business strategy goals with the activity required to realize those goals through the use of data & AI.

Chief Platform Officer, Financial Services

What Our Clients have to say

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"The California Dental Association engaged datazuum to audit our association management system implementation and recommend system and process optimizations ahead of the next phase of the project. The datazuum team responded immediately to the initial request and got started on a short timeline. Over the course of the engagement, the datazuum team was a pleasure to work with. They are highly responsive and engaged experts in their respective fields, and their insights were credible and useful. The team gathered our input and used a clear evaluation framework to provide actionable recommendations. Their insights were unvarnished and their advice was clear. Overall the datazuum team and their insights were very helpful to the next phase of our project and we would highly recommend them to others."

Leslie O’Neill, Vice President, Events and Digital Products, California Dental Association, USA
"After experiencing remarkable results on a Data Strategy consultancy project with datazuum, we were eager to partner with datazuum again, and this time to design a cutting-edge operating model for our Data & Analytics department. For this initiative, we had the opportunity to work directly with their CEO, Samir Sharma, whose extensive experience in business and data strategy, combined with his understanding of our team and company’s dynamics, proved invaluable. Through a series of high-quality, well-structured meetings, we achieved a clear, industry-best operating model that is set to elevate our Data & Analytics capabilities to new heights. The model is tailored to our unique needs yet grounded in proven best practices, positioning our team for sustainable growth and impact."

Ander Murillo, Head of Data Science, e.global, Mexico
"Our data governance strategy was in place, but we have so much data that it was difficult to know where to start and get value. We needed a wider enterprise data strategy and datazuum came highly recommended. They identified 5 priority use cases, designed our operating model and engagement frameworks, and prepared a hugely beneficial roadmap for us to follow. Samir and his team are an absolute pleasure to work with, always accommodating and insightful with expert advice, and a value driven approach. We are looking forward to further engagements with datazuum, rolling out the enterprise-wide data strategy."

Group Data Officer, Financial Services, Europe
“With expert insight and knowledge, datazuum played a full part in helping us modernise our approach to data management. Steering attention to the foundations of data management success, such as data governance, data architecture and data literacy; as well as what outputs we were looking for from platform modernisation. They had an instrumental influence on our data strategy. They were also hugely impactful in automating our regulatory reporting, ensuring our data was structured, cleansed and ready for presentation.”

Director of Data & Analytics, Housing Association, UK
“I had settled into my new role as a ‘Head of Data Science’ and realised that it would be helpful to develop a data strategy, with a plan to exploit the data to its full capacity. However, I didn’t know where to start. I engaged with datazuum to start off the process and they were able to give an independent assessment of data maturity with a thorough plan on how to exploit our data assets. datazuum’s approach into developing a data strategy was to understand the business strategy and challenges our business faced, and then develop plans on how data can help with these objectives. It was refreshing to have a consultancy that looked at the underlying business issues rather than delve straight into the IT solutions.”

Head of Data Science, Global Insurer
“We were looking for experts in enterprise data and analytics strategy that would approach its development from a business-first perspective and not a technology-first perspective. datazuum’s team was able to meet and exceed the expectations for the deliverables, including a culture assessment, vision development, use cases, roadmap, and operating model. They were very easy to work with, and they drove great discussions among both our executive team and operational teams. The work they did has provided a lot of value and was instrumental in preparing us for the future. I would highly recommend their services and look forward to our continued partnership and success.”

Dominic Cavalco, Director Data Strategy, Goodwill, USA
“The team at datazuum delivered on time and to budget, an executive dashboard management tool. They gave us insights into our business we haven’t had before. Their approach to designing and implementing dashboards is unique and innovative, using design thinking concepts. I particularly liked their data strategy canvas which helped our executives understand how the dashboards would facilitate decision making. Their collaborative approach with weekly updates, enabled flexible development until we were happy with the result.”

Head of Product, Mutual Insurer, UK
“datazuum were instrumental in helping us evolve our data maturity; they helped benchmark our data capabilities, advise on data strategy, established our data and information governance policies and operating model, staffing, architecture and day to day management. They helped us build tools to measure and processes to improve the quality of our data. They engaged well across our organisation at senior and technical levels, helping us build internal political consensus that we needed to invest and transform.”

Head of Technology & Data, Not-for-Profit, UK