FOR CEOs, CFOs, COOs AND CIOs
Making AI & data investments profitable.
We help executive teams stop funding the wrong AI & data initiatives, prioritise investment around business value, and stay until the value shows up in the numbers.
Author of The Strategy Canvas · Host of The Data Strategy Show · 20+ years in data & AI
If your AI & data investment isn’t paying back, the problem is rarely the technology alone.
“The pilot worked. So why has nothing changed here?”
Proofs of concept that demonstrate what’s possible, but never change how the business operates today.
“It’s on time and on budget. What’s its real worth?”
Projects delivered to plan while nobody can demonstrate whether the business value ever materialised.
“We’re funding dozens. Which initiatives should go?”
A portfolio that grew by request, not by return, leaving investment spread too thin to create impact.
“Everyone agrees on AI. Nobody agrees what changes.”
Each function chases its own outcome. Nobody has agreed which decisions and results count.
That gap between strategy and execution is where the money is lost. We close it by connecting investment to measurable business value.
HOW IT WORKS
The AI & Data Value Delivery Process
HOW IT WORKS
The AI & Data Value Delivery Process

You’re never committed beyond the next step.
Why datazuum
Realism, not hype.
We tell you what AI & data can really do for your business, with the numbers. Sometimes that means telling you not to spend the money.
We own the outcome.
We don’t hand over a report and leave. Quarterly reviews keep everyone, including us, accountable for the value.
Global reach.
Work across the UK, Europe, the US, Africa, Latin America and the Caribbean. You get what has already worked elsewhere, not theory.

You work with the founder, not an account manager. Samir leads every engagement personally.
Why datazuum
Realism, not hype.
We tell you what AI & data can really do for your business, with the numbers. Sometimes that means telling you not to spend the money.
We own the outcome.
We don’t hand over a report and leave. Quarterly reviews keep everyone, including us, accountable for the value.
Global reach.
Work across the UK, Europe, the US, Africa, Latin America and the Caribbean. You get what has already worked elsewhere, not theory.

You work with the founder, not an account manager. Samir leads every engagement personally.

THE BOOK
The method, written down.
The Strategy Canvas: A Field Guide for Data & AI sets out the approach behind every datazuum engagement: start from the business outcome and work back to the data, people and technology it needs.
Endorsed by Bill Schmarzo, the “Dean of Big Data”.
“The argument that stuck with me most is that data strategy should be written backward from business outcomes, not forward from capabilities. I have watched too many teams start with ‘what data do we have’ instead of ‘what decisions need to be better.’ Samir Sharma builds a coherent framework that connects this to governance, operating model design, and AI readiness in ways that practitioners can actually use.”
Chief Data & Analytics Officer, Financial Services
“Highly recommended reading! Samir has distilled his many years of experience in the data & AI space into a highly structured guide… connecting business strategy goals with the activity required to realize those goals through the use of data & AI.”
Chief Platform Officer, Financial Services
What clients say
“
It was refreshing to have a consultancy that looked at the underlying business issues rather than delve straight into the IT solutions.
I didn’t know where to start. I engaged with datazuum to start off the process and they were able to give an independent assessment of data maturity with a thorough plan on how to exploit our data assets.
Head of Data Science
Global insurer
“
They identified 5 priority use cases, designed our operating model and engagement frameworks, and prepared a hugely beneficial roadmap for us to follow.
Our data governance strategy was in place, but we have so much data that it was difficult to know where to start and get value… We are looking forward to further engagements with datazuum, rolling out the enterprise-wide data strategy.
Group Data Officer
Financial Services, Europe
“
After experiencing remarkable results on a Data Strategy consultancy project with datazuum, we were eager to partner with datazuum again…
Through a series of high-quality, well-structured meetings, we achieved a clear, industry-best operating model that is set to elevate our Data & Analytics capabilities to new heights.
Ander Murillo, Head of Data Science
E.Global, Financial Services, Mexico
Start with an hour.
A 60-minute Value Review, at no cost. We look at where your AI & data investment is and isn’t paying back, and you get a short written report afterwards.
No pitch deck. No account managers.
