We started datazuum with a simple belief: most data and AI initiatives fail, not because of technology, but because they’re disconnected from the business.

datazuum is a specialist consultancy in data and AI strategy and execution. We help organisations design and deliver data strategies, build the right foundations for trusted, usable data, and scale AI in ways that create measurable business impact. Unlike traditional consultancies, we don’t just advise from the sidelines, we embed with your teams, bringing sharp strategy, hands-on execution, and accountability for results.

Our edge comes from experience on both sides of transformation, leading data and AI initiatives inside enterprises and guiding them from the outside. So we know where programmes stall, and how to accelerate them without losing sight of the long game.

Our Strap Line”Love Your Data”?

When Samir founded datazuum over 12 years ago, he chose a simple but powerful phrase to guide everything we do: Love Your Data.

It’s more than a tagline. It’s our belief that data should be treated with care, attention, and purpose, because when you value your data, it returns the favour.

From day one, we’ve helped organisations move beyond reports and dashboards to unlock real business outcomes, faster decisions, smarter growth, better margins.

We’ve seen it time and again: the companies that thrive are the ones that respect their data, trust it, and act on it.

That’s what datazuum was built for: to help you unlock that potential wherever you are in your journey.

When you love your data, the value follows.
We’ve believed it since day one. We’ve proven it ever since.

Why Work With Us

We don’t start with tools we start with outcomes. Our business-first, ROI-driven approach helps you unlock value quickly, with strategies tailored to your goals, not vendor agendas.

We bring depth, not fluff. Combining sector-specific insight, proven frameworks, and hands-on change management to turn data into decisions, and decisions into results.

Whether you’re in healthcare, finance, retail, not-for-profit, utilities, or beyond, we know what good looks like, and how to get you there.

Our Values

Business First

Data and AI only matter if they move the needle. We focus on outcomes that drive real business impact through cost savings, revenue growth, and smarter operations.

Value Creation

We design strategies that deliver lasting value, aligning every initiative with long-term business growth and measurable return.

Partnership & Collaboration

We embed with your team, not above it. Your goals become ours and we stay accountable to the outcome, every step of the way.

Practical Innovation

We don’t chase hype. We turn emerging tech like AI into practical solutions, built to work, scale, and deliver real business advantage.

Excellence in Execution

We don’t just design strategy we make it happen. From roadmap to rollout, we deliver with clarity, speed, and results you can measure.

Meet Our Team

Samir Sharma

Founder & CEO

Samir founded datazuum in 2012 after two decades in the corporate world. His mission is to ensure that data teams adopt a business-first mindset, focusing on delivering the right outcomes and building trust. Today, the company partners with clients globally to advise and implement critical data and AI strategies. Samir also hosts The Data Strategy Show, a podcast featuring industry experts sharing insights on the business side of data.

Hans Melgaard

Associate Consultant – Data Architecture

With 25 years of comprehensive experience in Data Architecture, including over 11 years dedicated to Business Intelligence, Hans is a seasoned senior consultant known for his expertise in transforming data into actionable insights. His extensive background encompasses a wide array of areas such as data modeling, data migration, data quality, and data warehousing, ensuring he delivers strategic solutions that cover all aspects of design, management, and implementation.

Matthew Small

Associate Consultant – Data Strategy & Value Creation

With over 20 years of experience in finance, transformation and data and analytics, Matt is dedicated to transforming how businesses operate by harnessing the power of information. He advises organisations on achieving strategic growth through data and insights, with a strong focus on value creation. Matt brings a wealth of expertise, drawing on his background as a finance director and former CDO he has worked across industries like Oil & Gas, CPG, Financial Services, and Automotive.

Robin Miller

Associate Consultant – Data & AI Governance

With over 25 years of experience in data, governance, and AI transformation, Robin is committed to unlocking the potential of data and AI for businesses through strategic governance and integration. His holistic approach has led to enhanced decision making and operational efficiency in sectors ranging from Renewable Energy to Financial Services. Additionally, his prior leadership roles, including Group Data Officer, has equipped him with the skills to design and implement effective data & AI governance that align with organisational values and objectives.
Robin Davis

Associate Consultant – Data & AI Implementation

With over 30 years of experience in strategy, governance, and transformation, Robin helps organisations unlock their potential by integrating innovative solutions like Generative AI (GenAI) and The GC Index. He guides businesses through complex transformations, focusing on strategic leadership and value creation. Robin has led initiatives across industries including Financial Services, Technology, and Government, bringing a practical, hands-on approach to solving organisational challenges.

Situl Shah

Associate Consultant – Data & AI Strategy

With over 20 years of international experience in data & analytics, security, governance and transformation from Government and Financial services. Situl is dedicated to transforming how businesses operate more effectively by harnessing the power of information. He advises organisations on achieving strategic growth through data, analytics and insights focusing on value creation. He has worked across sectors and industries including Defence, Government, Financial Services, Technology, and Telecoms.

Kenny Scott

Associate Consultant – Data & AI Governance

With over 25 years of expertise in data management, governance, and transformation, Kenny is dedicated to driving value through strategic data integration and governance frameworks. He focuses on ensuring businesses maintain transparency, compliance, and efficiency while aligning data and AI initiatives with operational goals.
Kenny applies advanced technologies like metadata management, data lineage, and data quality frameworks to support seamless transformations. His hands on experience includes building traceability solutions, integrating secured data environments, and fostering data driven innovation, ensuring that organisations maximise the value of their data while remaining compliant with evolving ethical and regulatory demands.

Ehsan Dolatabadi

Associate Consultant – Data & AI Governance (Sweden)

Ehsan is a senior data management consultant with 17 years of experience, passionate about helping companies truly harness and manage their business-critical data. Specialising in data governance, Ehsan works closely with cross-functional teams to build strong data foundations that is fully aligned with business objectives. He has worked across telecommunications, retail, defence, aerospace, public sector, and banking. Each role brought its own challenges, but the common thread has always been creating real business value through effective data management. Born and raised in Sweden, he is a native Swedish speaker with a deep understanding of the Scandinavian data and analytics landscape. He brings regional insights and a commitment to helping businesses across the Nordics succeed with their data and analytics initiatives.