About Us

At datazuum, we’re not your typical consultancy. Unlike large, one-size-fits-all firms, we focus exclusively on data and AI, bringing deep, specialised expertise to the table. Our experienced team consists of seasoned data experts who’ve lived the challenges of both sides client and consultancy, giving us the insight to deliver practical, results-driven solutions. But what truly sets us apart is our commitment to working alongside you, ensuring that we not only deliver value fast but also take ownership of the outcomes with you. We don’t just hand over recommendations; we’re with you every step of the way, making sure those outcomes are realised and drive measurable business impact. We understand that success is about more than advice—it’s about seeing results and achieving them together.

Our Strap Line”Love Your Data”?

When Samir started datazuum 12 years ago, He wanted to create a strap line that had a simple yet profound mission. After a few days of deliberation, this emerged: “Love Your Data”. This wasn’t just a catchy phrase but a philosophy that shaped everything we now do. It was even woven into our logo from day 1. At its core, it reflects our belief that data should be more than a by-product of operations. It should be treated as an asset that drives value for businesses, from day one.

Over the last 12 years, we have seen first-hand how companies that truly love their data, treat it as a strategic asset and align their initiatives with revenue objectives, are the ones that thrive in today’s competitive landscape. It’s not just about having more data; it’s about using that data to make better decisions, innovate faster, and create new revenue opportunities.

Our approach at datazuum has always been to help companies unlock the full potential of their data. Whether you are at the beginning of your data journey or looking to refine your strategy, remember: when you love your data, the results will follow.

Why Work With Us

We pride ourselves on being business-first focused, ROI-driven and technology-agnostic, allowing us to select the best tools and solutions that align with your unique business needs. We prioritise rapid collaboration with stakeholders, ensuring that we provide actionable insights from your data to enhance business performance.

  • Clear Value Proposition: We excel at articulating the “Why” behind your Data Modernisation journey, emphasizing the tangible benefits it brings to your organisation.
  • Proven Frameworks: Our team leverages established tools and sector-specific frameworks that have demonstrated success across various industries.
  • Industry Insight: With a deep understanding of industry-specific KPIs and information requirements, we tailor our approach to meet your specific needs.
  • Diverse Industry Experience: With extensive knowledge and experience across multiple industries, we understand the nuances of different sectors, enabling us to deliver tailored solutions that truly resonate.
  • Customized Solutions: We offer bespoke solutions supported by robust data strategy and analytics capabilities, ensuring that our services align with your objectives.
  • Comprehensive Service Delivery: From consulting and implementation to sustainability, we provide end-to-end data and AI services that drive real results.
  • Change Management Expertise: Our strong change management skills allow us to articulate business value clearly, linking it to Data and AI capabilities for maximum impact.

Our Values

Business First

We believe data and AI are only valuable when they directly support your business goals. Everything we do is centred on delivering outcomes that lead to measurable success—whether that’s cost reduction, revenue growth, or improved efficiency.

Value Creation

We don’t chase quick wins; we build for the future. Our approach is designed to create lasting value by aligning your data and AI strategies with sustainable business growth, ensuring that today’s initiatives support tomorrow’s success.

Partnership & Collaboration

We don’t just work for you; we work with you to own the outcome. Our success depends on your success, so we take a collaborative approach, ensuring we understand your unique challenges and work as an extension of your team to achieve your goals.

Practical Innovation

We’re passionate about innovation but grounded in practicality. Our strategies and solutions are designed to be implementable, ensuring that new technologies like AI are not just exciting ideas but tools that generate real business value and competitive advantage.

Excellence in Execution

A strategy is only as good as its implementation. We pride ourselves on delivering clarity and results at every stage, making sure that your data and AI initiatives are executed smoothly, on time, and with clear outcomes.

Meet Our Team

Samir Sharma

Founder & CEO

Samir founded datazuum in 2012 after two decades in the corporate world. His mission is to ensure that data teams adopt a business-first mindset, focusing on delivering the right outcomes and building trust. Today, the company partners with clients globally to advise and implement critical data and AI strategies. Samir also hosts The Data Strategy Show, a podcast featuring industry experts sharing insights on the business side of data.

Hans Melgaard

Associate Consultant – Data Architecture

With 25 years of comprehensive experience in Data Architecture, including over 11 years dedicated to Business Intelligence, Hans is a seasoned senior consultant known for his expertise in transforming data into actionable insights. His extensive background encompasses a wide array of areas such as data modeling, data migration, data quality, and data warehousing, ensuring he delivers strategic solutions that cover all aspects of design, management, and implementation.

Matthew Small

Associate Consultant – Data Strategy & Value Creation

With over 20 years of experience in finance, transformation and data and analytics, Matt is dedicated to transforming how businesses operate by harnessing the power of information. He advises organisations on achieving strategic growth through data and insights, with a strong focus on value creation. Matt brings a wealth of expertise, drawing on his background as a finance director and former CDO he has worked across industries like Oil & Gas, CPG, Financial Services, and Automotive.

Robin Miller

Associate Consultant – Data & AI Governance

With over 25 years of experience in data, governance, and AI transformation, Robin is committed to unlocking the potential of data and AI for businesses through strategic governance and integration. His holistic approach has led to enhanced decision making and operational efficiency in sectors ranging from Renewable Energy to Financial Services. Additionally, his prior leadership roles, including Group Data Officer, has equipped him with the skills to design and implement effective data & AI governance that align with organisational values and objectives.
Robin Davis

Associate Consultant – Data & AI Implementation

With over 30 years of experience in strategy, governance, and transformation, Robin helps organisations unlock their potential by integrating innovative solutions like Generative AI (GenAI) and The GC Index. He guides businesses through complex transformations, focusing on strategic leadership and value creation. Robin has led initiatives across industries including Financial Services, Technology, and Government, bringing a practical, hands-on approach to solving organisational challenges.

Situl Shah

Associate Consultant – Data & AI Strategy

With over 20 years of international experience in data & analytics, security, governance and transformation from Government and Financial services. Situl is dedicated to transforming how businesses operate more effectively by harnessing the power of information. He advises organisations on achieving strategic growth through data, analytics and insights focusing on value creation. He has worked across sectors and industries including Defence, Government, Financial Services, Technology, and Telecoms.

Kenny Scott

Associate Consultant – Data & AI Governance

With over 25 years of expertise in data management, governance, and transformation, Kenny is dedicated to driving value through strategic data integration and governance frameworks. He focuses on ensuring businesses maintain transparency, compliance, and efficiency while aligning data and AI initiatives with operational goals.
Kenny applies advanced technologies like metadata management, data lineage, and data quality frameworks to support seamless transformations. His hands on experience includes building traceability solutions, integrating secured data environments, and fostering data driven innovation, ensuring that organisations maximise the value of their data while remaining compliant with evolving ethical and regulatory demands.

Ehsan Dolatabadi

Associate Consultant – Data & AI Governance (Sweden)

Ehsan is a senior data management consultant with 17 years of experience, passionate about helping companies truly harness and manage their business-critical data. Specialising in data governance, Ehsan works closely with cross-functional teams to build strong data foundations that is fully aligned with business objectives. He has worked across telecommunications, retail, defence, aerospace, public sector, and banking. Each role brought its own challenges, but the common thread has always been creating real business value through effective data management. Born and raised in Sweden, he is a native Swedish speaker with a deep understanding of the Scandinavian data and analytics landscape. He brings regional insights and a commitment to helping businesses across the Nordics succeed with their data and analytics initiatives.