How to make 2018 your year of data and insights
This past year has been an illuminating year for me. I’ve been able to see into the boardrooms and departments of many organisations across the UK and further afield. I’ll share my learnings and help you make your 2018 insights driven. Here’s how: Invest in a solid Data Strategy – why? Simply put – you […]
Read MoreData-Driven Culture is Dead
CULTURE. I started writing this article from the perspective that every company MUST have a data-driven culture. Yes, I did. Then I thought – what a crock! Why? Do they? Really? Or is this just something that has become the biggest buzzword of all, and people are clamouring over this as they did with other […]
Read MoreLeading on Data Capabilities to Deliver Growth Strategies
I recently caught up with Andrew McMurtrie Head of Data Science & Customer Analytics – Green Flag at Direct Line Group. What are you currently up to? I’m currently heading up the Data Science team with particular focus on customer analytics, for our Green Flag business at Direct Line Group. My role is […]
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