Leading on Data Capabilities to Deliver Growth Strategies
I recently caught up with Andrew McMurtrie Head of Data Science & Customer Analytics – Green Flag at Direct Line Group. What are you currently up to? I’m currently heading up the Data Science team with particular focus on customer analytics, for our Green Flag business at Direct Line Group. My role is […]Read More
What are the benefits of Artificial Intelligence?
My last article looked at how Artificial Intelligence can help executives in the decision-making process. For organisations, there are a several benefits that exist for using Artificial Intelligence, here are my top four: Spotting patterns and trends quicker than the human eye – speaking to a friend on the weekend who has recently purchased a […]Read More
Why AI Drives Better Decision Making Or Does It?
There are many a news story these days on Artificial Intelligence and questions abound: “will it help us do our jobs better?”, “will we lose our jobs because of it?”, “will it give the wrong answers” etc. The last question is something that many C-Suite executives are struggling with. Why? You ask. Well, most executives […]Read More
Why Business Intelligence Still Remains Relevant
Every day on LinkedIn, every day on company blogs, every day on analyst websites, every day industry experts, bang on about Artificial Intelligence (AI), Machine Leaning (ML), the Internet of Things (IoT) etc. No doubt these areas are important, for limited use cases, mainly down to maturity. However, there lies an underlying problem that no […]Read More